Samsung uses its Frame TV to showcase art at the London Design Festival - SamMobile

Terminal updated: September 21st, 2017 at 10:26 UTC+01:00

Samsung partnered with Saatchi Art and opened an exhibition at the famous London Design Festival to showcase its Frame TV. The company will too host a pop-upward store for the visitors so that they tin can run across the inspiration behind designing the artistic TV. Information technology was designed by Samsung to blend in with artwork in a domicile when it'due south not existence used, which is a completely new concept and category in the Tv set segment.

Samsung and Saatchi Art volition host a series of presentations, including 'Vision Telling', showcasing the intersection of art and technology. The Frame TV is bachelor in 43-inch, 55-inch, and 65-inch variants. Information technology offers 4K resolution for exceptional detail and HDR for displaying accurate colors and life-like immersive content. Consumers can either choose artwork from the Art Store, Samsung Collection, or their personal art or photos on the Tv.

The Frame Boob tube can be used by artists, consumers, and galleries alike. At the London Pattern Festival, 'The Frame X Saatchi Art' gallery showcases prominent artwork from the online art gallery and artists all over the world. Samsung's experts curate artwork to suit the tastes of whatsoever consumers. The visitor is as well offering a six-month subscription to the Fine art Store, a selection of two stands, and six-month interest-free choice for purchasing the TV.

"The Frame is created to push the purlieus of the conventional Tv which we simply utilise when they are powered on. Inverse to a beautiful fine art pieces when information technology's powered off, The Frame will likewise be a new standard for artists and galleries to share their work through The Frame'southward innovative feature 'Art Mode', bringing art into the consumer'south lifestyle," said Sunghee Han, Vice President of the Visual Brandish Business concern at Samsung Electronics.

Samsung's The Frame gallery will exist open up at the Old Truman Brewery, Unit of measurement seven and 11, on Drays Walk from September 21 and will end on September 25. If yous're in London, don't forget to check out the gallery and feel The Frame TV's excellent design.